Monday, June 11, 2012

Deli Case – Show Off and Sell Fresh, Delicatessen Food Items and Increase Your Sales

During this hot summer season, we all want fresh and savory food - don't we?

Do you own a confectionery store, bakery or a restaurant, where every day you need to deal with perishable food commodities and are highly worried about the diminishing margins between the costs and the sales? Are you scouting for a solution for minimizing wastage of food items and give a boost to your profits?

If yes, then investing in a good deli case can do wonders for your business. Gone are the days when insulated refrigerators stuffed with tons of ice were utilized to keep the food products fresh and good. In the current times, deli display cases have become a rage in confectionery, bakery and restraint businesses. Opposed to insulated coolers, deli refrigeration cases help you display your yummy food items tantalizingly and keep them fresh for a longer time.

These display cases are a smart investment for a confectionery business, where you can make your commodities look class apart. With these cases, drawing customer attention becomes much easier, as customers are allured by the savory presentation of the food items. They are available in myriad design in order to preserve the quality and taste of food at its best.

You can select from a wide array of models including curved glass models, cold and hot food cases, self-service cases and lift-up glass models. Moreover, you can maximize your profits by selecting a vertical Deli case. This case help you have a visually appealing and a fuller appearance. You can even select to display your dry and cold food products in one space-saving case.

Furthermore, many deli display cases are designed in such a manner that they can accommodate huge quantities to meet the heavy operational demands of vast units. Cold drinks, non-vegetarian foods, ice-creams, beverages, fruits and all milk items can be displayed in an alluring manner. Advanced and powerful cooling makes these display cases most suitable for commercial food establishments. These cases extend the shelf-life of products and play an essential role in improving the sales of all kinds of displayed food items.

Deli display cases come for all kinds of spaces. These cases come with adjustable shelves to be altered according to the usage. For bakery items like donuts, cakes, tarts, muffins and pastries they make a luring visual appeal that entices the customers to make last minute additions to the bill. They are gigantically durable and come along with smart temperature control systems.

The broad spectrum of functions and features offered by the deli display cases makes them stand high among the regular refrigerators. In case, you own a confectionery or bakery store where displaying of food and preserving them at a different temperatures is a necessity, deli case is a bull's-eye solution. Investing in these cases is undeniably a smart move because they will prove to be invaluable assets for your business.

Saturday, May 26, 2012

Deli Cases The wonders it can do to your Business

Have you ever wondered that when you come across delectable and delicious food, the first thing to capture your attention is the appearance of the food? Most people eat with their eyes first that makes it imperative to focus on the display of the food items in your store. If you have a small bistro or a large cafeteria that stirs up gastronomical delights then it is crucial to invest in some deli cases.

A deli case is perfect not only for maintaining the freshness of food but it also uplifts the contemporary display of the food menu. With an immense amount of emphasis on the health and nutrition, people look for food hygiene too. Therefore food displayed in a good and clean deli case will definitely entice them. In the section below, we will discuss some of the advantages of having these cases in a small or large shop.

Display One of the biggest thing a deli case offers to a small or large business is the unique display. It is quite evident that the sales of the items are possible only when the items are appropriately displayed. Hence, display plays an important role for those looking to increase their sales and their profits. Most of these cases full of items with tantalizing flavors prove to be trap for most customers.

Uniform Refrigeration In the past, most Deli Cases that were used in the bakeries uses normal refrigerators that did not provide the desired cooling of the items, making them stale. Every deli and bakery wants to deliver the freshest of their products to their customers so as to increase sales and make the customers to come back again for next purchase. A deli case is very useful as it helps in the uniform cooling of the food items and eatables, which means that nutrition as well as freshness is maintained for a longer period of time. A deli case comes with programmable cooling options that can be adjusted according to the types of item that needs to be preserved.

Storage Deli cases offer unlimited space to the deli or the bakery as it is evident that with the expansion and flourishing of the business, it is possible to suffer from a space crunch. Investing in a deli case helps to solve the space crunch. In addition, their friendly designs ensure that the consumer can grab his/her treat easily.

Tuesday, May 15, 2012

Deli Case –Increase Sales by Keeping the Food Items Look Fresh and Tantalizing

In this spring season, are you serving your customers with yummy cakes, scrumptious croissants, succulent dark chocolate dripping pastries, finger-licking chicken snacks, luscious meat items and delectable desserts; but still face the lower sale units? Well, you may make the best of all high quality products; however, only the best deli case can maintain that quality, taste and hygiene factor.

Summer season is all set to take a toll over us, sun is red hot, and imagining a day without a high cooling refrigerator is unimaginable, actually. Refrigeration had become an integral part of restaurants, bakery shops and food courts, where they can store and preserve delicious delights for a longer period. Moreover, this is even more essential when it comes to the business of perishable food items. Having an effective refrigeration system becomes a necessity in a business to store and save the food items from staling and for eye-catching presentation.

Earlier bakers’ utilized mere insulated coolers or basic refrigerators to preserve their savoury cakes and food items. However, with the advancement of technology, deli refrigeration case came into existence that readily became the hot favourite of most bakers and restaurateurs because of its myriad advantages over conventional refrigeration systems.
  • These cases are perceived to be aesthetically pleasing and bring class to your business establishment
  • Their brilliant lightening and heating properties keep the food items fresh, hygienic and visibly alluring
  • Your goal to serve your consumers with fresh food will be served well by means of these display cases
  • These cases help you preserve and highlight almost all kinds of food products including bakery items, frozen food, chocolates, meat, cheese, dairy products, drinks and desserts.
  • You will witness a great boom in your sales, as the consumers will feel tempted to give a try to your visibly delicious looking food items
Read on to learn how you can preserve the quality of food items by making the bull’s-eyes selection of Deli case for your bakery or restaurant. There is a gourmet assortment of food displays available in the market. As a baker or restaurateur, you must select a unit that matches your needs in the best possible manner.

The deli case has many subcategories like shelved units that are designed to store hot packaged food items such as pastries, cakes, donuts, rotisserie chickens, spare ribs and meats, while there are others that have pans for Chicken wings, soups, patties, French fries, hot dogs and toasts. These cases allow the consumers to see the quality of eatables, without any physical contact and thus preventing any contamination.

Both the display cases have their own merits for special food types. In addition, it is imperative for all food serving establishments to present their food items in a manner to appeal the visual senses and taste buds of the consumers.

Hygienic wire shelving is perfect for confectioners and bakers as baked eatables can be kept on different trays ensuring freshness, hygienic preservation and cleanliness. A branded deli case will keep the food items fresh for longer thus, leading to no wastages. Moreover, an attractive presentation boosts the ambience and ensures that your sales take a gigantic leap.

These cases are easy to re-stock and clean. Their low-profile service and innumerable benefits make them a fruitful addition to your restaurant or bakery business.

Friday, May 4, 2012

Planning to buy a Deli Case? Are you aware of these things?

Various bars, restaurants and grocery stores have refrigeration requirements; this is where a Deli case comes into play. These versatile display and storage cases offer great benefits to the users; various eatables can be easily stored by setting different temperature (depending on the type of product). As a businessperson, there are certain things that should be known before buying these cases

These cases are built with two well-known materials, which are glass and stainless steel. If one is using glass case then there is a need to keep a close check on the stock levels and the preservation conditions of the eatables. On the other hand, the cases made up of stainless steel do not take much time to clean and they are germ-free as well. They also have the advantage of going well with the other machines.

It is very important to know the size of the Deli Case and this can only be determined by the owner. It has to be seen that a commercial case is bought which can easily be accommodated as per the space. The best way is to measure the area where the case has to be placed. There has to be some space in front of the case so that it does not cause any hindrance while walking, even with the door wide open.

It is very important that the reputation of the company have been thoroughly checked before making a final decision. A good and well- known company will offer the finest customer support service. Be a smart buyer and purchase a case from a certified shop or dealer. One can also consult their friends and family members if they know any store or supplier, who can provide top-notch after sale services.

If the supplier is genuine, he will be more than happy to provide assistance by offering comprehensive warranty on the case’s parts, discounts and even free installation. Make sure that one is not buying used cases, even if one is planning to buy a second hand case. The equipments or the spare parts of the used cases are costly.

One can make use of the internet and get comprehensive knowledge about these cases. Go through the support pages of various companies and different review websites. One gets an idea of product quality and various services that they provide and when one goes through the company’s guidelines, they make an informed decision.

Sunday, April 29, 2012

While you Buy Glass Display Cases, Consider these important things


Are you looking for an instant boost to the sale of items in your shop? Then you might find the answer in a good glass display case. Glass display cases are the perfect way to make a shop cosmetically attractive. Therefore, if you have been selling mouth-watering deserts but are still facing low sales, then a glass display case will help to attract various customers.

In the section below, we discuss several parameters that help in choosing perfect glass display cases for a business.

  1. Appearance – While looking for a perfect display case for a business it is important to remember the purpose that is of attractive presentation. Choose a case, which is attractive and incorporates all the expected requirements. Most online websites dealing in glass cases have display picture for the buyer that helps to narrow down the search. Care should be taken not to invest in an overtly attractive glass case that may steal the attention from the contents on display. Proper lighting is also necessary in order to make the contents of the display case visible.
  2. Measurements – While buying a display glass case consider the measurements such as the length and width of the glass case depending on the contents to be displayed. If the contents are of bigger quantities and need to be displayed then it may require bigger cases. On the other hand, collections that are of medium sizes may require medium sized cases. The buyer should also bear in mind any future expansions that may require more display space.
  3. Proportions – The size of the display and their quantity is an important factor for those looking to invest in glass cases. Sometimes space may be require depending on cosmetic reasons and may differ due to the size of the collections that need to be displayed.
  4. Customization – While looking for a glass case it is important to find if the manufacturer offers any customization. Many manufacturers offer the customers an option to have their glass cases customized according to the décor. Many offer décor matching exterior panels at no cost along with a mirror finish exterior.
  5. Cost – The last thing to consider while looking for glass display cases is the cost. The case should be exorbitant and should have a reasonable price. This is because investing in an overtly expensive case that may become redundant in the future due to expansion. Along with the cost, the manufacturer should also provide transparent terms of condition and warranty.

Tuesday, April 17, 2012

Pastries, Donuts, Muffins and Chocolate Puddings, Lying and Crying in Bakery Cases



The title is mouthwatering, isn’t? Whenever you pass through an aisle or alley of a supermarket and by chance you had a glance on a glass made bakery cases, filled with pastries, donuts, muffins, cakes, chocolate pudding and other mouthwatering and tempting bakery items, it brings out the child in you. At that time, stopping oneself from not entering in the store is something next to impossible. Unbeknownst to many of us, these specially engineered bakery refrigerators have various uses.

In this article, we will be learning about the advantages and qualities of these cases.

Advantages of having these cases:
  • Protection: from the hazardous elements: these refrigeration systems not only assure correct temperature which is required by the baked items, but also provide them protection from various elements like fungi and will also protect from being decayed or poisonous, due to improper product cooling. Along with item’s protection, these cases do provide protection to the work of baker as well. A beautifully marveled cake, if not handled properly, will be of no use.
  • Easy access and an open invitation: the cases, if facing towards the road the pathway, will serve as customer enticer. Bakers, who spend their hours on baking wonderful and tempting cakes or mouthwatering pies, have to be shown and sold. A baker cannot invite everyone, but these road facing cases can, in short, they are customer enticers.
  • You as a baker will not be selling few items: you cannot hear your customer saying, “this shop has nothing new or variety,” and for this, you will not be exhibiting limited edition of your baking expertise. However, to accommodate more of your creativities, you need big and pragmatic places with uniform temperature; which is only possible through bakery cases.

Qualities, these refrigeration systems must have:
  • You cannot make yourself present all the time next to all these cases, you might be serving cash-till or you might be filling them once they are empty. Therefore, these cooling cases must be customer friendly and easily useable.
  • Before buying a case, do check the specification of that with EISA standards for those as they must meet with them. Sometimes the manufacturer sells these cases only with top lights and are devoid of shelf lights, therefore do check it properly as lighting is an essential factor considered in Energy Independence and Security Act, 2007) EISA standard.
  • The whole cooling system depends on thermostats, condenser, extra defrost cycle and Styrofoam insulation and turning a blind towards them before buying these cases simply means mistake of the millennium.

These cases are the lifelines of bakery business and one cannot be double minded about these cases’ purchase. So, don’t give a second thought about these, do yourself and your baker and bakery, a favor; buy some good quality bakery cases.

Sunday, April 1, 2012

What you must check before buying Reach in Coolers



Every one of us visits departmental stores, wine and liquor stores and grocery stores for buying our day to day edible necessities. You must have noticed that most of the edibles like milk, chocolates, frozen fruits, juices, sparkling drinks, butter, ice creams and beers, that are supposed to be stored under constant temperatures, are kept behind the chilling doors. These chilling doors are actually ‘reach in coolers’, especially designed for protecting these products from getting decayed. In this article, I would like to mention some very informative points about these coolers that I extracted from an interview.

Unlike refrigerators, that work with the freezer generated cold air; these reach in coolers work in completely different formula. These coolers work on the cold temperature produced by the blowing of number of fans and condensers. In reach in coolers, these fans are programmed automatically to turn on and off, and this is what keeps the temperature constant.

What you should check before buying a reach in cooler?


  • Do check the quality of thermostats and condenser: The second important element of these coolers is thermostats which assures that temperature level of a cooler and never let temperature crash. In case the temperature exceeds the value fixed by thermostats, the condenser brings it down and assures the consistency of temperature. That is why, before buying reach in coolers one must check the basis of thermostats and condenser.
  • Do not forget to check the cooler for extra defrost cycle: Before buying a reach in cooler, do check that whether that cooler is equipped with an extra defrost cycle or not? This extra defrost cycle never lets condenser to hit the bottom line of lowest temperature under any circumstance and assures the optimal temperature. This extra defrost cycle is an integral, ingenious and useful part of the cooler.
  • Inspect the Styrofoam insulation: you are not supposed to turn a blind eye toward the most important thing, the Styrofoam insulation that keeps the outer temperature to disrupt the inner temperature. This is the thin layer that protects food and keeps it healthy and safe.
  • Do check EISA standards before buying reach in coolers: before buying a cooler, keep a close eye on EISA (Energy Independence and Security Act, 2007) standards that were introduced on January 1st 2009. Some standards about doors, lighting, insulation, motors and glass were brought in by federal government.

Buying reach in coolers is a wise decision to take, but buyers must keep the above mentioned points in mind before making a dea.

Wednesday, March 14, 2012

People Eat with their Eyes First with Just a View at the Bakery Cases


People eat with their eyes first. If you have a restaurant that is appealing, contemporary, and relevant both from the street and interior, the food tastes better.”
Don Thompson - President and COO of McDonalds

Due to the unmatchable improvement in area of health science and nutrition, we Americans are becoming more and more diet conscious. The thing that matter most to us is, “food hygiene”, and no matter whether it is McDonalds or a bakery shop at the corner of an aisle, if the edibles are not well presented in neat and tidy bakery cases customers are not going to entice towards them.

People eat with their eyes first.” What does this slogan means?
When I was a commercial cookery student few decades back before becoming a bakery case maker, we use to have a wall hanging in our institute’s practice kitchen, “people eat with their eyes first.” However, I realised the height behind this slogan, when I first opened my bakery case makers’ business. Undeniably, now I can say that the secret behind my pastry shop and several others is the right cases.

What are the benefits of these bakery cases?
  • Customer enticers: A beauty behind curtain will hardly be noticed, similarly, if you a have a wonderful Chocolate truffle cake besides the covered cases, no one will ever come to find it. These colourful trays stuffed with delicious and mouth-watering pastries, pudding, cakes and pies made of simple ingredients are a prominent, mesmerizing and tantalizing lure for buyers. Hence, a bakery case is a smart investment.
  • Uniform product cooling: These refrigerated bakery display cases provide uniform cooling. Unquestionably, a baker spend long hours on finalising a cake, pastry or pudding and these have to be served as fresh as it was handed over by baker. These refrigeration and programmable cooling system preserve them from being stale. There are cases, which come with condensate evaporator, which simply eliminates the need for drain on Refrigerated Models.
  • More space for meeting bigger demands: Bakery cases comes in various designs are shapes to accommodate more of your bakery and deli stuff. Using these front glass LUBCD models with heavy duty aluminium finish main decks, baker can preserve for longer.
  • Helps you when it is “help yourself concept”: These display cases are very helpful and a comfort indeed for counters that encourage self-service. Here, customers can open the front lid and can grab their treat easily, which eventually mitigate their waiting period and increase sales on the other side.

    As a result, this utility product has become a necessity for all those bakers who want to hike up their quality sales

Tuesday, February 14, 2012

Learning About The Various Features Of Display Fridge Deli Cases

If you intend to purchase a display fridge deli case for your commercial establishment, it is vital to have some basic information about its various types and features. The tremendous advancement in refrigeration technology has led to the development of wide range of deli cases sporting various features. Depending on the usage of the display fridge, people can opt for models with specific features to ensure value for the money invested in purchasing these fridges

Generally, people use a display fridge to store food items as per market demands. Hence it is vital for any store owner to be able to change the display items in the fridge deli cases as frequently as they wish to. Moreover, while it might suit the store owner to display only a few items at a particular time, at the other times, displaying multiple items might prove profitable for their business. As such they tend to prefer display fridge cases that offer the flexibility to add and remove shelves as per requirement

Most store owners also prefer a display fridge that comes with the temperature gauge fitted into the unit. This makes it easier to monitor the fridge temperature without the having to specially take out the thermometer and keep it for some time before you can read the actual fridge temperature. Moreover, this also ensures a proper maintenance of the health and hygiene of the perishable food items as with easy temperature adjustment you don’t have to worry about the food becoming frozen or rotten. Some commercial establishments also require their display fridge deli cases to have a freezer compartment so that they can easily store and display packaged and frozen foods

Getting these features in your deli case will definitely mean spending a significant amount more than what you would spend on a simple display fridge. However, all the above features will not only ensure better services to your customers by providing them with healthier food but will also enhance your business and save you from the reproach of local shop inspectors

Marc Refrigeration is a reputable company manufacturing commercial fridges for the last 40 years.