Tuesday, April 17, 2012

Pastries, Donuts, Muffins and Chocolate Puddings, Lying and Crying in Bakery Cases



The title is mouthwatering, isn’t? Whenever you pass through an aisle or alley of a supermarket and by chance you had a glance on a glass made bakery cases, filled with pastries, donuts, muffins, cakes, chocolate pudding and other mouthwatering and tempting bakery items, it brings out the child in you. At that time, stopping oneself from not entering in the store is something next to impossible. Unbeknownst to many of us, these specially engineered bakery refrigerators have various uses.

In this article, we will be learning about the advantages and qualities of these cases.

Advantages of having these cases:
  • Protection: from the hazardous elements: these refrigeration systems not only assure correct temperature which is required by the baked items, but also provide them protection from various elements like fungi and will also protect from being decayed or poisonous, due to improper product cooling. Along with item’s protection, these cases do provide protection to the work of baker as well. A beautifully marveled cake, if not handled properly, will be of no use.
  • Easy access and an open invitation: the cases, if facing towards the road the pathway, will serve as customer enticer. Bakers, who spend their hours on baking wonderful and tempting cakes or mouthwatering pies, have to be shown and sold. A baker cannot invite everyone, but these road facing cases can, in short, they are customer enticers.
  • You as a baker will not be selling few items: you cannot hear your customer saying, “this shop has nothing new or variety,” and for this, you will not be exhibiting limited edition of your baking expertise. However, to accommodate more of your creativities, you need big and pragmatic places with uniform temperature; which is only possible through bakery cases.

Qualities, these refrigeration systems must have:
  • You cannot make yourself present all the time next to all these cases, you might be serving cash-till or you might be filling them once they are empty. Therefore, these cooling cases must be customer friendly and easily useable.
  • Before buying a case, do check the specification of that with EISA standards for those as they must meet with them. Sometimes the manufacturer sells these cases only with top lights and are devoid of shelf lights, therefore do check it properly as lighting is an essential factor considered in Energy Independence and Security Act, 2007) EISA standard.
  • The whole cooling system depends on thermostats, condenser, extra defrost cycle and Styrofoam insulation and turning a blind towards them before buying these cases simply means mistake of the millennium.

These cases are the lifelines of bakery business and one cannot be double minded about these cases’ purchase. So, don’t give a second thought about these, do yourself and your baker and bakery, a favor; buy some good quality bakery cases.

Sunday, April 1, 2012

What you must check before buying Reach in Coolers



Every one of us visits departmental stores, wine and liquor stores and grocery stores for buying our day to day edible necessities. You must have noticed that most of the edibles like milk, chocolates, frozen fruits, juices, sparkling drinks, butter, ice creams and beers, that are supposed to be stored under constant temperatures, are kept behind the chilling doors. These chilling doors are actually ‘reach in coolers’, especially designed for protecting these products from getting decayed. In this article, I would like to mention some very informative points about these coolers that I extracted from an interview.

Unlike refrigerators, that work with the freezer generated cold air; these reach in coolers work in completely different formula. These coolers work on the cold temperature produced by the blowing of number of fans and condensers. In reach in coolers, these fans are programmed automatically to turn on and off, and this is what keeps the temperature constant.

What you should check before buying a reach in cooler?


  • Do check the quality of thermostats and condenser: The second important element of these coolers is thermostats which assures that temperature level of a cooler and never let temperature crash. In case the temperature exceeds the value fixed by thermostats, the condenser brings it down and assures the consistency of temperature. That is why, before buying reach in coolers one must check the basis of thermostats and condenser.
  • Do not forget to check the cooler for extra defrost cycle: Before buying a reach in cooler, do check that whether that cooler is equipped with an extra defrost cycle or not? This extra defrost cycle never lets condenser to hit the bottom line of lowest temperature under any circumstance and assures the optimal temperature. This extra defrost cycle is an integral, ingenious and useful part of the cooler.
  • Inspect the Styrofoam insulation: you are not supposed to turn a blind eye toward the most important thing, the Styrofoam insulation that keeps the outer temperature to disrupt the inner temperature. This is the thin layer that protects food and keeps it healthy and safe.
  • Do check EISA standards before buying reach in coolers: before buying a cooler, keep a close eye on EISA (Energy Independence and Security Act, 2007) standards that were introduced on January 1st 2009. Some standards about doors, lighting, insulation, motors and glass were brought in by federal government.

Buying reach in coolers is a wise decision to take, but buyers must keep the above mentioned points in mind before making a dea.

Wednesday, March 14, 2012

People Eat with their Eyes First with Just a View at the Bakery Cases


People eat with their eyes first. If you have a restaurant that is appealing, contemporary, and relevant both from the street and interior, the food tastes better.”
Don Thompson - President and COO of McDonalds

Due to the unmatchable improvement in area of health science and nutrition, we Americans are becoming more and more diet conscious. The thing that matter most to us is, “food hygiene”, and no matter whether it is McDonalds or a bakery shop at the corner of an aisle, if the edibles are not well presented in neat and tidy bakery cases customers are not going to entice towards them.

People eat with their eyes first.” What does this slogan means?
When I was a commercial cookery student few decades back before becoming a bakery case maker, we use to have a wall hanging in our institute’s practice kitchen, “people eat with their eyes first.” However, I realised the height behind this slogan, when I first opened my bakery case makers’ business. Undeniably, now I can say that the secret behind my pastry shop and several others is the right cases.

What are the benefits of these bakery cases?
  • Customer enticers: A beauty behind curtain will hardly be noticed, similarly, if you a have a wonderful Chocolate truffle cake besides the covered cases, no one will ever come to find it. These colourful trays stuffed with delicious and mouth-watering pastries, pudding, cakes and pies made of simple ingredients are a prominent, mesmerizing and tantalizing lure for buyers. Hence, a bakery case is a smart investment.
  • Uniform product cooling: These refrigerated bakery display cases provide uniform cooling. Unquestionably, a baker spend long hours on finalising a cake, pastry or pudding and these have to be served as fresh as it was handed over by baker. These refrigeration and programmable cooling system preserve them from being stale. There are cases, which come with condensate evaporator, which simply eliminates the need for drain on Refrigerated Models.
  • More space for meeting bigger demands: Bakery cases comes in various designs are shapes to accommodate more of your bakery and deli stuff. Using these front glass LUBCD models with heavy duty aluminium finish main decks, baker can preserve for longer.
  • Helps you when it is “help yourself concept”: These display cases are very helpful and a comfort indeed for counters that encourage self-service. Here, customers can open the front lid and can grab their treat easily, which eventually mitigate their waiting period and increase sales on the other side.

    As a result, this utility product has become a necessity for all those bakers who want to hike up their quality sales

Tuesday, February 14, 2012

Learning About The Various Features Of Display Fridge Deli Cases

If you intend to purchase a display fridge deli case for your commercial establishment, it is vital to have some basic information about its various types and features. The tremendous advancement in refrigeration technology has led to the development of wide range of deli cases sporting various features. Depending on the usage of the display fridge, people can opt for models with specific features to ensure value for the money invested in purchasing these fridges

Generally, people use a display fridge to store food items as per market demands. Hence it is vital for any store owner to be able to change the display items in the fridge deli cases as frequently as they wish to. Moreover, while it might suit the store owner to display only a few items at a particular time, at the other times, displaying multiple items might prove profitable for their business. As such they tend to prefer display fridge cases that offer the flexibility to add and remove shelves as per requirement

Most store owners also prefer a display fridge that comes with the temperature gauge fitted into the unit. This makes it easier to monitor the fridge temperature without the having to specially take out the thermometer and keep it for some time before you can read the actual fridge temperature. Moreover, this also ensures a proper maintenance of the health and hygiene of the perishable food items as with easy temperature adjustment you don’t have to worry about the food becoming frozen or rotten. Some commercial establishments also require their display fridge deli cases to have a freezer compartment so that they can easily store and display packaged and frozen foods

Getting these features in your deli case will definitely mean spending a significant amount more than what you would spend on a simple display fridge. However, all the above features will not only ensure better services to your customers by providing them with healthier food but will also enhance your business and save you from the reproach of local shop inspectors

Marc Refrigeration is a reputable company manufacturing commercial fridges for the last 40 years.