Wednesday, March 14, 2012

People Eat with their Eyes First with Just a View at the Bakery Cases


People eat with their eyes first. If you have a restaurant that is appealing, contemporary, and relevant both from the street and interior, the food tastes better.”
Don Thompson - President and COO of McDonalds

Due to the unmatchable improvement in area of health science and nutrition, we Americans are becoming more and more diet conscious. The thing that matter most to us is, “food hygiene”, and no matter whether it is McDonalds or a bakery shop at the corner of an aisle, if the edibles are not well presented in neat and tidy bakery cases customers are not going to entice towards them.

People eat with their eyes first.” What does this slogan means?
When I was a commercial cookery student few decades back before becoming a bakery case maker, we use to have a wall hanging in our institute’s practice kitchen, “people eat with their eyes first.” However, I realised the height behind this slogan, when I first opened my bakery case makers’ business. Undeniably, now I can say that the secret behind my pastry shop and several others is the right cases.

What are the benefits of these bakery cases?
  • Customer enticers: A beauty behind curtain will hardly be noticed, similarly, if you a have a wonderful Chocolate truffle cake besides the covered cases, no one will ever come to find it. These colourful trays stuffed with delicious and mouth-watering pastries, pudding, cakes and pies made of simple ingredients are a prominent, mesmerizing and tantalizing lure for buyers. Hence, a bakery case is a smart investment.
  • Uniform product cooling: These refrigerated bakery display cases provide uniform cooling. Unquestionably, a baker spend long hours on finalising a cake, pastry or pudding and these have to be served as fresh as it was handed over by baker. These refrigeration and programmable cooling system preserve them from being stale. There are cases, which come with condensate evaporator, which simply eliminates the need for drain on Refrigerated Models.
  • More space for meeting bigger demands: Bakery cases comes in various designs are shapes to accommodate more of your bakery and deli stuff. Using these front glass LUBCD models with heavy duty aluminium finish main decks, baker can preserve for longer.
  • Helps you when it is “help yourself concept”: These display cases are very helpful and a comfort indeed for counters that encourage self-service. Here, customers can open the front lid and can grab their treat easily, which eventually mitigate their waiting period and increase sales on the other side.

    As a result, this utility product has become a necessity for all those bakers who want to hike up their quality sales

Tuesday, February 14, 2012

Learning About The Various Features Of Display Fridge Deli Cases

If you intend to purchase a display fridge deli case for your commercial establishment, it is vital to have some basic information about its various types and features. The tremendous advancement in refrigeration technology has led to the development of wide range of deli cases sporting various features. Depending on the usage of the display fridge, people can opt for models with specific features to ensure value for the money invested in purchasing these fridges

Generally, people use a display fridge to store food items as per market demands. Hence it is vital for any store owner to be able to change the display items in the fridge deli cases as frequently as they wish to. Moreover, while it might suit the store owner to display only a few items at a particular time, at the other times, displaying multiple items might prove profitable for their business. As such they tend to prefer display fridge cases that offer the flexibility to add and remove shelves as per requirement

Most store owners also prefer a display fridge that comes with the temperature gauge fitted into the unit. This makes it easier to monitor the fridge temperature without the having to specially take out the thermometer and keep it for some time before you can read the actual fridge temperature. Moreover, this also ensures a proper maintenance of the health and hygiene of the perishable food items as with easy temperature adjustment you don’t have to worry about the food becoming frozen or rotten. Some commercial establishments also require their display fridge deli cases to have a freezer compartment so that they can easily store and display packaged and frozen foods

Getting these features in your deli case will definitely mean spending a significant amount more than what you would spend on a simple display fridge. However, all the above features will not only ensure better services to your customers by providing them with healthier food but will also enhance your business and save you from the reproach of local shop inspectors

Marc Refrigeration is a reputable company manufacturing commercial fridges for the last 40 years.

Tuesday, December 20, 2011

Let Your Flavorful Delicacies Breathe in the Best Deli Cases

Are you serving customers with the utmost delicious cakes, luscious chocolate dripping pastries, yummy croissants, mouth-watering deserts and finger licking snacks; but still face the lower sale units? Well, you might make the best of all quality products; however, only the best display cases can maintain that quality.

Read on to know how one can preserve the quality of food by making the right selection of deli cases for their bakeries, hotels and restaurants. There is a wide array of hot food displays available in the market. A restaurateur or a food retail manager should opt for the unit that suits to their needs in the best possible way.

The Deli Cases have numerous subcategories such as Shelved units, which are designed to store hot packaged foods like meats, rotisserie chickens and spare ribs, while there are others that have pans for Soups, Chili, French fries, Chicken wings etc. These equipments allow the customer to see the quality of the food, without any physical contact and thus avoiding any contamination.

Many items cannot be pre-packaged, as every customer orders in different quantities. Both of the displays have their own advantages for special food types. Moreover, it is crucial for all food serving establishments to display their eatables in a tremendous way to appeal the visual senses of the customers.

Hygienic wire shelving is ideal for bakers and confectioners as various baked eatables can be kept on different trays ensuring cleanliness and hygienic preservation. Good presentation enhances the ambience and ensures that your sales take a huge leap.

A good branded case would keep the food products fresh for longer, leading to no wastages. At times customers do complaint about the foul taste of the products because of bad refrigeration; even freshly prepared food can be spoiled if stored in a bad display case.

Different genre of food needs to be kept in different display cases as per their temperatures, so that they can remain edible for a longer duration. All such food items should be kept separately, such as those eatables that demands immediate refrigeration, they should not be kept into a display fridge or in the deep freezer.

Pre-packaged products like appetizers, ice cream cartons, frozen vegetables, pizza and sea foods such as shrimp or pre-made crab cakes have to be stored in a freezer until they are cooked. Similarly, the already cooked hot food needs to be presented in hot display food cases so that they can be consumed immediately, like pizzas, fried chicken, soups, hot dogs etc.

One can look out for the best deli cases that help in upholding the food quality and supports in increasing the sale numbers.

Saturday, November 5, 2011

A good quality Deli Case displays merchandise aesthetically & yields profits to its owners

The neighborhood deli is an integral part of the lives of those frequenting every day for their breakfast and lunches, with most deli owners catering efficiently to the voracious appetites of their customers with delicious food. One of the biggest challenges for deli owners is to store large amounts of eatables over extended periods and to prevent them from going stale. Food display cases are the perfect solutions for deli owners along with others in the food industry like restaurants, mobile eateries and cafes. Furthermore termed as a deli case, it can be used for storing large quantities of hot as well as cold food for extended durations; a deli owner should consider the following criterion for investing in a right case.

Capacity-The various features such as the height, length and depth should be decided according to the requirements. In case of shipment, the weight has to be considered along with condenser units because some cases are available with these units while for others, a refrigeration mechanic needs to be consulted.

Aesthetics-The right kind of deli case can give an added edge to a shop by an attractive presentation that is inviting for the customers. Manufacturers may offer customized cases according to the décor and features such as curved glass display can enhance the aesthetics of the shop. The glass is designed to provide the maximum display area along with eliminating any glares caused due to extra light.

Warranties-This is an important piece of information to consider before investing in a case, since one spends an immense amount of money. The warranty services should be discussed promptly with the seller for any faults or breakdowns, which may occur in the future requiring repairs or replacement.

Reliable cooling and drainage-A good case should provide efficient cooling in the storage area along with providing advanced condensate evaporator and defrost timers. The temperature gauge helps in tracking the optimum temperature for preserving the food.

An efficient deli case will not only prevent food from perishing but can also become a prized asset for the owner with its superior performance and enticing display.

A good deli case can be multipurpose and is available in many sizes to fit any requirements.